Amazon Rekognition

Amazon Rekognition

Computer vision (CV) capabilities provided by Amazon Rekognition are pre-trained and programmable, making it easy to extract data and insights from images and videos. Pre-trained or configurable computer vision APIs can be swiftly integrated into your apps without the need to build machine learning (ML) models and infrastructure from scratch. Images and videos are analyzed in minutes using artificial intelligence to assist people in visual assessment tasks that would otherwise be performed manually (AI).

Amazon Rekognition Video

Amazon Objects, scenes, celebrities, text, activities, and incorrect material are all analyzed by Rekognition Video on videos saved in Amazon S3. Faces can also be detected, analyzed, and compared in videos using Rekognition Video’s facial recognition technology.

Timestamped results allow you to rapidly build an index for a comprehensive video search or skip to an interesting part of the film for additional examination.

With Rekognition Video, you’ll be able to get the exact coordinates of every object or face you see on the screen via bounding box coordinates. The Amazon Rekognition Video service can also keep an eye on a video feed from Amazon Kinesis Video Streams in order to identify and search for faces. Closed captioning, profanity filtering and video streaming transcription are all possible with Amazon Transcribe and Amazon Rekognition Video.

Use Cases

  • Searching and indexing media assets  

With Amazon Rekognition Video, you can automatically index and search massive video archives by using object, scene, activity, celebrity, text, and face analysis metadata. You don’t have to go through all the videos one by one, which saves you time. These serverless services like media2cloud and media insights engine allow for a seamless transition from tape to MAM system for archive curation, filtering, and revenue monetization of archives.

  • Strict adherence to standards  

Adherence to standards ensures that any inappropriate or brand-unsafe content in your video assets may be identified right away. Amazon Rekognition Video’s timestamps should be examined by your human moderators. Using the hierarchy of moderation labels provided, you may also manage international market compliance requirements. Using Amazon Transcribe metadata, you may control the volume of the audio.

  • Ads in context 

So you may show ads that are most relevant to the video content. Improve the ad’s efficiency and return on investment by doing so.

  • Responsiveness to threats to the public  

With Amazon Rekognition Video, you can create apps that assist you to locate persons who have gone missing in video footage. A missing persons database can be used to quickly find probable matches.


  • Detection of objects, scenes, and activities

Rekognition Video can identify hundreds of items, scenarios, and behaviors, such as delivering a package or dancing, in seconds. You are given a confidence score for each label you recognize. For certain objects like “Person” and “Car,” bounding boxes are also provided, allowing easy counting and localization. Amazon Rekognition Video can use a video’s motion to assist with more sophisticated tasks like “blowing out a candle” or “extinguishing a fire.” Using the rich media assets’ extensive metadata, you may improve your content’s searchability and provide advertisements relevant to the material that comes before them.

  • Moderation of online content

A timestamp and a brief description of the detected content accompany each detection by Amazon Rekognition Video. This allows for a clear understanding of when and what type of content was flagged. Additionally, the confidence scores provided by the system help determine the potential risk associated with each detected content, allowing for a more precise assessment.

For instance, in cases where potentially explicit nudity is detected, Amazon Rekognition Video offers granular classifications such as ‘Graphic Female Nudity.’ This level of detail enables businesses to establish alternative business rules tailored to different markets and areas, ensuring that content moderation aligns with specific requirements and cultural sensitivities.

The flexibility of Amazon Rekognition is showcased through its ability to adapt to different industries. Whether it is in broadcast media, social media, or e-commerce, Amazon Rekognition moderation APIs can be seamlessly integrated to create a safer user experience. By accurately identifying and filtering out inappropriate, offensive, or unwanted content, Amazon Rekognition ensures that only content that aligns with the desired standards is allowed, providing peace of mind for businesses and users alike.

  • Detecting text

Amazon Rekognition Video also provides a location bounding box and a time stamp for each detected text. Filter terms based on ROI, the bounding box size, and the confidence level. For example, you may only wish to see the bottom third of a soccer game’s scoreboard.

  • Celebrity appreciation

Amazon Rekognition Video makes recognizing well-known actors and actresses in videos simple. Links to relevant resources, including the celebrity’s IMDb page, are included in each celebrity’s name.

  • Recognition and analysis of the face

Using Amazon Rekognition Video, up to 100 faces can be identified in a single video frame. To go along with the timestamps associated with every face that has been detected thus far, researchers have been able to extract information about the person’s gender, emotions, and age.

Face verification and search functionality in Amazon Rekognition is designed to provide swift and accurate results when searching for a specific person within a photo or video using a designated collection of face images. With this feature, you can easily authenticate someone’s identity by analyzing a face image and comparing it against a set of images you have previously saved.

To begin the process of face verification, Amazon Rekognition analyzes the features and unique facial characteristics of the image provided. These features are then compared against the images stored within your personal repository to identify potential matches. The search algorithm employed by Amazon Rekognition has been optimized to deliver quick and precise results, ensuring that you can efficiently locate the desired person.

  • Face-to-face search

An Amazon Rekognition Video search against a private face photo database may recognize known people in the video being viewed. An individual match is given a similarity score, and timestamps are established for each time the same person is spotted in the movie throughout. Each time an unfamiliar person appears in a video, the Amazon Rekognition Video service can deliver timestamps with unique identifiers for each person who appears in the video.

  • Pathing of individuals

People in your video can be tracked by Amazon Rekognition Video, which can track their location and movement. Using Amazon Rekognition, you can keep track of how many people are in a video by generating a unique index for each person it recognizes.

  • Video analysis of a live webcast

The Amazon Rekognition Video service can be used to recognize and search for persons in live video broadcasts. Rekognition Video, for example, can do low-latency face searches against a collection of your images using Amazon Kinesis Video Streams as an input stream.

Amazon Rekognition Image


Amazon Rekognition Video excels at detecting text in videos and images. It goes beyond mere detection by providing valuable information for each detected text. For instance, it offers a location bounding box and a time stamp, allowing you to identify the position and timing of the text precisely. This enables you to filter terms based on region of interest (ROI), bounding box size, and confidence level. For example, if you’re only interested in the bottom third of a soccer game’s scoreboard, Rekognition Video can easily accommodate your specific needs.

When it comes to image processing, Rekognition Image does not disappoint. It utilizes the power of deep learning to recognize objects, scenes and faces in images. But its capabilities don’t stop there. This intelligent software also can detect celebrities, extract text from photographs, and identify problematic information. Moreover, it allows you to search for and compare the faces of different individuals. By leveraging the same cutting-edge deep learning technology used by Amazon’s other products, Rekognition Image analyzes billions of photos daily for Prime Photos.

To ensure you have the necessary confidence in the results, Rekognition Image provides a confidence interval for all the information it discovers. This includes the bounding box coordinates of all detected faces, which not only helps determine the placement of the face in the image but also provides insights into the image’s origin. With this detailed information at your disposal, you can make informed decisions about how to utilize the acquired information effectively.


  • Identification of Objects and Scene

Rekognition Images can accurately identify thousands of items, including autos, dogs, and furniture. Recognizing items within an image, such as a sunset or a beach, is also possible. Thus, you can easily browse through extensive collections of photos while filtering and curating them simultaneously.

Amazon Rekognition’s object and scene analysis can quickly identify hundreds of items, scenarios, and behaviors in just seconds. Whether it’s detecting a person or a car, the bounding box coordinates provided by Rekognition Video enable easy counting and localization. This feature can be particularly useful in inventory management or event monitoring applications.

  • Recognition of Facial aspects

Rekognition Image can help you find people who look like you in a large collection of photos. A picture index of all the faces that were found can then be created using your photos. Rekognition Image provides fast and accurate search results since it generates faces that are the most similar to your reference face.

It can detect faces in images and videos, providing insights into gender, age range, emotions, and even tracking the changes in facial characteristics over time. This allows for advanced applications like constructing timelines of emotional expressions or authentication based on facial features.

  • FaceTime analysis

Using Rekognition Image, you can see whether or not a smile or open eyes are present on a person’s face in an image. During picture processing, Rekognition Image will deliver the face’s position and a rectangular frame.

  • Face Comparison

An image recognition tool called Rekognition Image can tell you whether two faces in two photos are likely to be the same person. Rekognition uses similarity scores to compare a user to a reference photo in real-time.

  • Detection of insufficient content

In order to better serve your needs, recognition images can recognize explicit and suggestive information. As a result, Rekognition provides a hierarchical labeling list with confidence scores to allow precise control over what photographs you accept.

  • Celebrity Appreciation

An image recognition system called Rekognition Image can identify and locate thousands of prominent figures in their particular fields of activity. In digital picture libraries, this feature provides an index and search capability for photos of famous people.

  • Image with text

Road signs, license plates, t-shirts, and coffee cups may all be scanned with Rekognition Image to find and extract text. Each word or line that Text in Image identifies in the image has its own rectangle frame and confidence score.

  • The detection of Personal Protective Equipment (PPE)

With Amazon Rekognition, ensuring workplace safety becomes even more efficient and reliable. One of its key features is the detection of Personal Protective Equipment (PPE) in images, which plays a crucial role in safeguarding employees. Amazon Rekognition can determine if PPE is being used by simply looking at an image.

In addition to its PPE detection capabilities, Amazon Rekognition integrates seamlessly with IAM services, providing legal protection within the office environment. By managing resources and API access through IAM policies, users can maintain control over their accounts and ensure that Amazon Rekognition is utilized in a secure and compliant manner. It goes beyond automated analysis by incorporating human consideration through Amazon Augmented AI (Amazon A2I). With the help of Amazon A2I, users can easily incorporate human evaluation into the identification of risky images. This means that Rekognition’s predictions can be subjected to additional scrutiny and validation through Amazon A2I’s built-in picture moderation mechanism.

  • Command line, API, or console-based management

As previously mentioned, there are three ways to get to Amazon Rekognition: via API, console, and command-line (CLI). The Rekognition APIs can be accessed using the console, API, and CLI to search a face, identify labels, and analyze faces. AWS Lambda blueprints for Rekognition are also available for Amazon S3 and Amazon DynamoDB, which make it easy to start imaging techniques using events in your AWS Cloud computing data stores.

  • Legal Protection in the Office

There is a connection between Amazon Rekognition and IAM services (IAM). Manage your account’s resources and Amazon Rekognition API access via IAM policies.

  • Human Consideration

With Amazon Augmented AI, you can easily add a human evaluation for risky image identification to Amazon Rekognition (Amazon A2I). Rekognition predictions can be evaluated and validated using Amazon A2I’s built-in picture moderation mechanism. You can utilize your own team of reviewers, or you can use Amazon Mechanical Turk and Amazon A2I to access a workforce of over 500,000 independent contractors currently working in machine learning. Pre-screening workforce vendors for quality and security is also done by AWS computing. In the Amazon A2I development guide, the Amazon A2I Connectivity with Amazon Rekognition section, you may learn more about developing human review workflows using Amazon Rekognition.

Amazon Rekognition Custom Labels

Amazon Rekognition Custom Labels make it possible to identify specific objects and settings in pictures with Amazon Rekognition. Sorting machine parts in an assembly line, identifying healthy and ill plants, or finding animated characters in films are just a few examples of how you may use these techniques to uncover references to your brand on social media.

It can take months to build a custom image analysis model, which requires a lot of work, knowledge, and resources. Additionally, the model needs hundreds or even thousands of hand-labeled photographs in order to draw meaningful results.

In order to categorise all of this data, it takes a significant amount of time and resources over the course of several months.

When it comes to Amazon Rekognition Custom Labels, we take care of all the grunt work. Expanding Rekognition’s capabilities, this add-on uses millions of images from diverse categories to train Rekognition’s algorithms. Take advantage of our simple terminal and upload a few hundred or less training images instead of thousands. Rekognition can get up and running in a matter of seconds with pre-labeled images. If not, Amazon SageMaker Ground Truth can name them for you or you can name them yourself using Amazon SageMaker.

Your picture data can be used to build a custom image analysis model in a matter of hours. A model is trained by loading and evaluating training data, selecting the proper machine learning algorithms, and providing performance metrics.. The Rekognition Custom Labels API can then be used to include your custom model into apps.

Use Cases

  • Measuring brand coverage  

The media coverage of a company’s clients must be accurately reported by marketing agencies. Client brands and products are often tracked manually on social media, television, and sports videos. A model can be trained to recognize a client’s logo and merchandise using Amazon Rekognition Custom Labels. In place of manually monitoring traditional and social media, they can run photographs and video frames through the model.

  • Find syndication content

There are typically thousands of photos and films that must be sifted through by content developers in order to get the right material for their presentations. When it comes to sports, for example, broadcasters have to make their own highlight videos about games, teams, and players. Training custom models to recognize teams, players, and frequent game events like goals scored, suspensions, and injuries can generate a relevant assortment of photos and clips quickly.

  • Enhance operating efficiency

Prior to packaging, agribusinesses must do a thorough inspection of their produce. To maximize shelf life, a tomato farmer, for example, could physically sort his tomatoes into six stages of ripeness, ranging from green to red as they mature. Because they don’t have to personally inspect each one, they can train a bespoke model that can detect tomatoes according to maturity. Automated tomato sorting and packing is possible by connecting the model to their production systems.


  • Simplify data labeling

Labeling photographs has never been easier thanks to the Rekognition Custom Labels console. An image can be labeled as a whole or specific objects can be selected using a simple click-and-drag interface.

  • Automated Machine Learning

Without a background in machine learning, it is possible to create custom models. Automatic machine learning, on the other hand, is enabled via Rekognition Custom Labels’ autoML capabilities. When photos are provided, it may then automatically import and evaluate the data, select the right machine learning algorithms for training, and provide model performance indicators.

  • Feedback and inference for simplified models

Determine how well your model performs. You can see the model’s prediction for each image in the test set compared to the label assigned to it. You can also look at f-scores, confidence scores, and precision/recall measures. It is possible to train your model with additional photos to improve its performance. Track your projections and correct any mistakes; then utilize feedback data to train new models and improve their results.

Dolan Cleary

Dolan Cleary

I am a recent graduate from the University of Wisconsin - Stout and am now working with AllCode as a web technician. Currently working within the marketing department.

Related Articles

What is Tiered Pricing for Software as a Service?

What is Tiered Pricing for Software as a Service?

Tiered Pricing is a method used by many companies with subscription models. SaaS companies typically offer tiered pricing plans with different services and benefits at each price point with typically increasing benefits the more a customer pays. Striking a balance between what good rates are and the price can be difficult at times.

The Most Popular Cloud Cost Optimization Tools

The Most Popular Cloud Cost Optimization Tools

Cloud environments and their pricing models can be difficult to control. Cloud computing does not offer the best visibility and it is easy to lose track of which price control factors are having an impact on your budget. Having the right tools can help put value to parts of an environment and provide guides on how to better bring budgetary issues back under control.

The Difference Between Amazon RDS and Aurora

The Difference Between Amazon RDS and Aurora

AWS does incorporate several database services that offer high performance and great functionality. However, customers do find the difference between Amazon Relational Database Service and Amazon Aurora. Both services do provide similar functions, but do cover their own use cases.

Download our 10-Step Cloud Migration ChecklistYou'll get direct access to our full-length guide on Google Docs. From here, you will be able to make a copy, download the content, and share it with your team.