Everything You Would Need to Grow

Made readily available to all users are a number of partner-ready campaigns for a variety of industries that are proven to increase customer visibility.  AWS has also partnered with vetted and chosen agencies and virtual Partner Marketing Managers to provide guidance and support for marketing strategies.  Additional materials include email templates for better personalization, landing pages, advertisement banners, and social media posts formatted to industry needs.  From there, the templates can be further customized to fit the company.

Everything You Would Need to Grow

Made readily available to all users are a number of partner-ready campaigns for a variety of industries that are proven to increase customer visibility.  AWS has also partnered with vetted and chosen agencies and virtual Partner Marketing Managers to provide guidance and support for marketing strategies.  Additional materials include email templates for better personalization, landing pages, advertisement banners, and social media posts formatted to industry needs.  From there, the templates can be further customized to fit the company.

The Right Tool for the Job

As users progress through AWS’ Marketing Partner Network, their AWS sponsor will grant them access to more assets.  Every service is necessary for driving demand, helping aesthetically differentiate the brand from competitors, and overall accelerating the pipeline.

Campaign Templates

As previously mentioned, there are a number of templates on offer for various types and industries.  For more traditional marketing methods, there are email campaigns, social media posts with images, and banner ads.  Additionally, there are also landing pages for website introductions, case study templates to emphasize the company’s own process, solution briefs, and copy blocks.  For the planning and exchange of marketing concepts internally, there are campaign execution guides that are meant to provide general overviews for carrying out campaigns as efficiently as possible.

Lead Management

The incoming data from the possible interaction methods above are recorded and metrics are displayed very clearly through dashboards and charts.  Automatic reporting is integral to this service, making it easier to find new leads in the contacts list.  If the activity that could be of interest does show up, the users will be the first to know.

Outside Help

There are a number of marketing agencies that AWS has partnered with that Amazon have picked.  These agencies can help with many creative needs, including writing messages, developing visual graphics, and creating assets needed for marketing.  Many of the agencies are MDF-eligible and support a variety of services.  Along with content development, these agencies can provide paid media, social media development, web application development to fit marketing needs, videos, and demonstrations, writing case studies, and webinars, assistance in synchronizing leads, helping to host live events, and providing marketing strategy outlines.  Currently, there are over thirty different agencies providing these services in partnership with Amazon.

Self-Teaching

If the field of marketing is still conceptually new, users do have access to tutorials and curriculums.  There are also assets here that can be trained for marketing with the necessary training data to do so.  Along with adapting the marketing message to AWS best practices, the goal is to help develop that marketing message, in general, to understand how to better reach audiences.

The Right Tool for the Job

As users progress through AWS’ Marketing Partner Network, their AWS sponsor will grant them access to more assets.  Every service is necessary for driving demand, helping aesthetically differentiate the brand from competitors, and overall accelerating the pipeline.

Campaign Templates

As previously mentioned, there are a number of templates on offer for various types and industries.  For more traditional marketing methods, there are email campaigns, social media posts with images, and banner ads.  Additionally, there are also landing pages for website introductions, case study templates to emphasize the company’s own process, solution briefs, and copy blocks.  For the planning and exchange of marketing concepts internally, there are campaign execution guides that are meant to provide general overviews for carrying out campaigns as efficiently as possible.

Lead Management

The incoming data from the possible interaction methods above are recorded and metrics are displayed very clearly through dashboards and charts.  Automatic reporting is integral to this service, making it easier to find new leads in the contacts list.  If the activity that could be of interest does show up, the users will be the first to know.

Outside Help

There are a number of marketing agencies that AWS has partnered with that Amazon have picked.  These agencies can help with many creative needs, including writing messages, developing visual graphics, and creating assets needed for marketing.  Many of the agencies are MDF-eligible and support a variety of services.  Along with content development, these agencies can provide paid media, social media development, web application development to fit marketing needs, videos, and demonstrations, writing case studies, and webinars, assistance in synchronizing leads, helping to host live events, and providing marketing strategy outlines.  Currently, there are over thirty different agencies providing these services in partnership with Amazon.

Self-Teaching

If the field of marketing is still conceptually new, users do have access to tutorials and curriculums.  There are also assets here that can be trained for marketing with the necessary training data to do so.  Along with adapting the marketing message to AWS best practices, the goal is to help develop that marketing message, in general, to understand how to better reach audiences.

Easy Access

Sign-up is very simple.  After using a business email to sign onto the AWS Partner Network, the Marketing Central can be accessed under the marketing tab.  Before gaining proper access, the user will first need to register with a specific AWS Partner Path they want to follow and meet the minimum required criterion in order to continue.  From here, the user can initiate their first campaign, begin accessing marketing courses or start looking for a marketing advisor to provide assistance with their marketing campaigns.  All content is then explorable with no additional charge for either accessing this content or basic signup.

Easy Access

Sign-up is very simple.  After using a business email to sign onto the AWS Partner Network, the Marketing Central can be accessed under the marketing tab.  Before gaining proper access, the user will first need to register with a specific AWS Partner Path they want to follow and meet the minimum required criterion in order to continue.  From here, the user can initiate their first campaign, begin accessing marketing courses or start looking for a marketing advisor to provide assistance with their marketing campaigns.  All content is then explorable with no additional charge for either accessing this content or basic signup.