We get this question all of the time. In most cases, the answer is yes, your mobile presence should be native.
The only time that you should consider building a non-native app is if your end-user for the mobile app will not appreciate the benefits that the native app provides. Or, your nasty employer wants to make life difficult for your colleagues by having them enter a web form through a mobile app wrapper. 🙂
What is a native application?
A native app is a software program developed for a particular device or platform – iOS, Android, etc. Think of it is an application that is native to the device.
A native application takes into account the diverse features and functionality of each platform, such as the notification system, and implements them for maximum device-specific usability.
A native app is installed directly onto your smartphone via the Google Play or App Store and requires internet connectivity to download. In most cases, native apps don’t need the internet while using the application, unless you’re using platforms that require real-time information or interaction like online gaming or social media applications.
What is a non-native application?
Initially, users can access these applications as they would a web page, by navigating to a specific URL, then having the option to download the application on their device. An example of this is Google Docs. Users can access and control their accounts from any web browser with an internet connection.
Top 7 reasons to build native apps
Our top 7 reasons to build a native mobile app vs. a non-native mobile app are:
2. If you’re building an enhanced version of an already existing app, e.g. Calendar, then people will expect your app to be as good as the Calendar app on iOS or Android. Building a non-native app that convincingly emulates a native app is a big challenge.
4. Suppose your app is heavily dependent upon integration with native resources, e.g. Calendar, Bluetooth, Camera, etc. In that case, the integration code will have to be written in native code by either you or a third party plugin.
5. Performance – Even when you tune up your non-native app, the non-native app will be noticeably slower on non-native frameworks.
6. Offline mode – If you do not have WiFi or 4G connectivity, your non-native app may not work because it’s not connected to the cloud. If you’ve written your app natively, then you can introduce a persistent data store, e.g. SQLite, that can store the data, and attempt to push the data once connectivity is reestablished.
7. At the end of the day, you want your users to be pleased with your app. If your app performs well, has the right look and feel, and is stable when the operating system upgrades, you have a solid foundation that ups the chances of your app’s success. When mobile app users encounter problems with a non-native mobile app, more often than not, they delete the app and never look back.
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Joel Garcia has been building AllCode since 2015. He’s an innovative, hands-on executive with a proven record of designing, developing, and operating Software-as-a-Service (SaaS), mobile, and desktop solutions. Joel has expertise in HealthTech, VoIP, and cloud-based solutions. Joel has experience scaling multiple start-ups for successful exits to IMS Health and Golden Gate Capital, as well as working at mature, industry-leading software companies. He’s held executive engineering positions in San Francisco at TidalWave, LittleCast, Self Health Network, LiveVox acquired by Golden Gate Capital, and Med-Vantage acquired by IMS Health.