As with any 'branding' exercise, when it comes to App Store Optimization the key is to be consistent in both your communication and user experience. This means that the success of your product is built on both its visual appeal and the quality of the experience that...
Keywords
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

App Store Optimization Tips #1: Killer Keywords
With over 2 million apps currently available between Apple’s App Store, Google Play Store and Windows Marketplace it’s an understatement to say that it can be hard to get your app noticed in the crowd. And while there are a number of marketing techniques which can...
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