As with any 'branding' exercise, when it comes to App Store Optimization the key is to be consistent in both your communication and user experience. This means that the success of your product is built on both its visual appeal and the quality of the experience that...
Marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
App Store Optimization Tips #1: Killer Keywords
With over 2 million apps currently available between Apple’s App Store, Google Play Store and Windows Marketplace it’s an understatement to say that it can be hard to get your app noticed in the crowd. And while there are a number of marketing techniques which can...
So You’re Thinking About Having Your IT Team Do Mobile App Development?
Your company requires a mobile app. You've evaluated potential vendors. The CFO asks the IT team ,who has no mobile experience, to investigate building the mobile app internally.Here are some items that you will want to consider: Do not build a hybrid mobile app...
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