The landscape of online advertising has undergone a profound transformation in recent years, thanks to the integration of Artificial Intelligence. One of the key factors driving this change is the emphasis on personalization. This technology will only continue to serve a crucial role in personalization strategies for elevating digital marketing efforts.
Along with other marketing tools, AWS Pinpoint is a solution to better allow for multi-channel marketing. It is designed to work with current channels of communication and offers flexibility in its application. It is everything needed for campaigns, tracking customer interaction, and utilizing data to improve marketing efforts.
The most important step in marketing is the first step: gathering the data needed. Anything gathered during this phase will dictate everything from what is developed and how it is marketed. Having the right sponsorship and resources can significantly improve this process. Amazon’s Marketing Partner Network, a resource sponsorship program, helps to gather data on target customers and accelerate the process with additional AWS resources, tools, and ML training.